Welcome to the world of hojicha.

This dreamscape is filled with rich, deep flavors of floral caramel and honey. Powdered hojicha is the gateway drug into this fabulously freaky world of tea, especially if matcha is too bitter or grassy for you. It is complex in flavor, naturally sweet, a tad nutty (we see you coffee drinkers).

Wonderful brewed in a latte or with water — and when this bevvy is sweetened with honey, this stuff tastes like dessert. YUM. 

45g tin: 20 servings 

What is hojicha? Well, to put it simply, hojicha is a roasted green tea that is finely ground (matcha leaves are steamed and ground, but not roasted). The exposure to high heat brings out a different flavor profile out of the leaf and sometimes stems (its great to utilize different parts of the plant) and also reduces the caffeine levels to almost none at all. This is a great tea for late afternoon or after a meal.

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Matcha Freak is a direct tea importer and matcha brand based out of Portland, OR. They partner with a small, family run Japanese tea production house in Ise, Japan that focuses on the sustainability of their local tea market by supporting small farmers from their area and beyond. The matcha & hojicha are insanely fresh, delicious and lively. These teas are silky fine and are bound to make you freaky about tea if you are not already.

• LGBTQIA+ Owned
• Women Owned
• Not on Amazon